Consumer & Category Insights Portfolio

INDEPENDENT CASE STUDY

A Workday Snacking Opportunity for Ritz Toasted Chips

Question: Which savory-snacking occasion and purchase channel offers Mondelēz the best growth opportunity in the Chicago market?

Recommendation: Prioritize a workday snacking concept built around portable Ritz Toasted Chips. Test single-serve placement in convenience stores and workplace foodservice, then choose the lead channel using incremental units, margin, availability, and stockout-adjusted performance.

Method: Secondary research, Google Trends, retailer and supplier product listings, channel mapping, and a matched-pilot decision framework. The analysis clearly separates observed evidence from inference and documents its limitations.

BUSINESS IMPACT

$540K+ annual launch revenue • Approximately $1.44M projected product opportunity • 11% gross-margin improvement • 8% increase in Trilo Coffee average sale

TRILO COFFEE — CONSUMER DECISIONS IN ACTION

I analyze sales, product mix, pricing, event performance, and customer feedback to guide assortment, seasonal launches, merchandising, purchasing, and test-and-learn decisions.

CORE CAPABILITIES

Consumer and customer insights • Category strategy • Sales and product-mix analysis • Data storytelling • CPG commercialization • Cross-functional leadership